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LATEST POSTS
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It's my understanding that they do internally. -
This makes me think of "same store sales" that retail has to report. It would be better for them to report each one of the programs with chipmunks broken out. They obviously won't do that. -
That is what the Chipmunk rank expansion is for -- to boost the numbers up before the end of 2026. Allowing everyone to recharter in February also means that membership numbers from year end 2026 now through to whatever the new recharter grace period is (May?) will be inflated. That means that in 2027, unless Chipmunk completely fails or numbers really continue to trend down and tank, we will likely be seeing and hearing of claims of membership growth. -
It is pretty normal for an org to talk about their year-end numbers as their numbers. This year, 2026, isn't over yet.
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The 877K number was reported as membership is the Dec 25 report.
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