Summer Camp
All about planning and going to Summer Camp
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LATEST POSTS
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I've been thinking about it for a couple of days. I've come to the conclusion that the BSA was pretty much my home. It may sound silly, but I can remember the first day I walked into the BSA office in my current council. I had never set foot in that place before, but I felt like I had just walked into my home once again. I did a little reading on rebranding this morning and found out that it's not unusual for brands to lose 20% of their loyal customers following rebranding. I was extremely passionate about the BSA and worked hard to revive a unit, expand the program, and be involved as much as I can. I drove 600 miles after work, got in a 2AM and was up by 6 so that a Cub Scout event could take place. Now, that drive has disappeared. For the first time, I'm content to "just be a parent". I don't even know that I want to be the Scoutmaster for our Scout volunteers at Cub Scout Day Camp in June. -
I was thinking that, but Scouting America is no less of a trademark threat. -
Just a guess.... GSUSA may well be ok with seeing us rebrand as Scouting America but would consider it a bridge too far if all we do is drop the word girl from their name. -
Scout shops were given a limited number of the newest uniform shirt that has a QR code sticker put on the receipt asking for feedback before committing to a full roll out. It makes sense to me that if we are going to incorporate the name change on uniforms going forward that it will cost nothing more to have the new version branded accordingly. (by the way, I have one of those new shirts; better fit and much more comfortable than the last revision) I would also expect that they will do as they have with every other revision to uniforms or literature and continue to sell current stock before putting anything new out, the exception being the new Cub handbooks, since that is a major overhaul to the program and requires pulling any remaining stock off of the shelf.
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My take is that it needs a tagline: (Except for Canada, Mexico, Central and South America) No clue why we can’t be Scouts USA.
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