I think a two different things are being mixed up here.
There was a Urban Emphasis program and a Rural Emphasis program created in the 1960s to bring Scouting to urban and rural areas. They merged in 1998 to form the Scoutreach Division.
In 1972, the Improved Scouting Program was introduced. Here is what I wrote on the program in the Wikipedia article History of the Boy Scouts of America
The BSA commissioned a series of studies and developed an updated program to modernize Scouting in a manner similar to the changes of the British Boy Scout Association in 1967. September 1972 saw the launch of the Improved Scouting Program. The Cub Scout Promise was changed from "to be square" to "to help other people", as the term square went from meaning honest to rigidly conventional. The use of boy was de-emphasized: the eighth edition of the handbook was titled simply Scout Handbook and the new strategic logo used Scouting/USA. Much of the Scoutcraft information and requirements were removed, replaced by information on drug abuse, family finances, child care and community problems. Conservation included both urban and wilderness areas. The concept of the personal growth agreement conferences was introduced as a requirement for each rank. Under the new program, a Scout could reach First Class without going hiking or camping or cooking over a fire. The program was modified for a system of immediate recognition. Individual rank requirements were supplemented with skill awards recognized by metal belt loops. Ranks and merit badges were to be presented immediately, and recognized later at the court of honor. The merit badge programpreviously only available to First Class and abovewas opened to all ranks, and merit badges were required for Tenderfoot, Second Class and First Class. The number of required merit badges for Eagle Scout was increased to 24, and Camping merit badge was dropped from the required list. The entry age was changed to 11 or 10- if a boy had finished fifth grade.
The Senior Boy Scout program was replaced by the Leadership Corps. Initially the Leadership Corps was limited to leaders 1415; older boys were expected to become junior assistant Scoutmasters or move to Exploring. The Leadership Corps could wear the forest green shirt with a Scout BSA strip until it was discontinued in 1979. The Leadership Corps patch was worn in place of the patrol patch, The first version of the patch was trapezoidal, replaced by a round patch in 1987. The red beret was initially introduced for the Leadership Corps, and extended for troop wear in 1973. Troop Leader Development (TLD), adapted from the White Stag Leadership Development Program, was introduced in 1974 to train youth leaders. The Cornerstone program was introduced to train adult leaders. Leaders who completed the course were recognized by a special version of the leader's emblem that was embroidered with Mylar thread, giving a shiny look.
1972 saw the introduction of new colored cloth badges for all ranks and positions, the new Webelos badge was introduced and the old badge became the Arrow of Light. In 1973, most Cub Scout leadership positions were opened to women, and in 1976 the Cubmaster, assistant Cubmaster, and all commissioner positions were opened.
From the early 1920s, the BSA had been divided into 12 numbered regions, each designated by a Roman numeral, which consisted of territories of several states. The 12 regions followed the organization of the federal reserve system at that time. In 1972, the 12 regions were consolidated into a new alignment of six geographic regions (Northeast, East Central, Southeast, North Central, South Central, and Western).
In 1976, concerns over the lack of emphasis on Scoutcraft and declining membership lead to the introduction of "All Out for Scouting", a back-to-basics program developed by William "Green Bar Bill" Hillcourt. The program was launched with "Brownsea Double-Two", a week long course for the senior patrol leader who would then introduce the troop-level "Operation Flying Start" to their units. Junior Leader Training (JLT) replaced TLD and Brownsea Double-Two in 1979. From a peak of 6.5 million Scouts in 1972, membership declined to a low of 4.3 million in 1980.
Hillcourt returned from retirement to write the ninth edition of the Boy Scout Handbook in 1979, returning much of the Scoutcraft skills. The number of Eagle required merit badges was reduced back to 21, and Camping was restored to the required list.