The life of all Scout units is bound up more in the adult volunteers and parents than in the youth...
I'm not sure BSA really gets this... That is, it seems the marketing is to try to appeal to youth primarily. They see all the adventure advertising and say, "Hey, I'd like to do that!"
Parents sign them up and are then told, "Hey, you have to help plan, organize, train, and support that!"
Classic bait and switch?
With our prospective parents/youth who visit our unit, we tell them we recruit parents first. We expect parents to participate on some level in the program.