I respectfully disagree with this.
1. There has been plenty of fanfare about boys reaching Eagle in the past 110 years. That is what has made it one of the single-most recognizable and lauded youth accomplishments, and one that has carried into adulthood for 110 years.
2. Because girls have not had that opportunity for over a century, this occasion is historic, noteworthy, and therefore newsworthy.
3. A struggling organization like the BSA, both in finances and in public perception, would be somewhere between naive and negligent not to take advantage of this as a PR blast.