Ive done several approaches which have been mentioned here which all work. But now I have the kids plan the menu prior to the outing. Steak, chicken, pop-tarts, etc. whatever they like as long as its balanced. My wife then asks for volunteers to join her shopping, usually after everyones gone once or twice she goes herself as they have their requirements completed, usually this is about through each year. When there are no volunteers she goes herself which by then shes ready to do alone and enjoys shopping as she does other shopping too. But, when the kids go she only shops for the troo