So I was watching "Liberty's Kids" as I ate my breakfast this morning (gotta look up Charles Lee)and after the Medicare Gap Insurance ad (this is a targeted audience?) lo and behold, I am watching a bunch of kids playing a tug of war across a mud pit, and they are wearing Cub Scout t-shirts! And then I notice the voice over, about having fun and over 100 badges to learn stuff while earning them with your buddies and (splash!) and tell your mom and dad and call this number or go to www.beascout.com. All over in about 20 seconds I guess. Wow!
This was on the "Cookie Jar" hours on a CBS affiliate.
Anybody else been there, done that? Whaddya think?