Thanks, everyone, for your thoughts. Skeptic, I will pass along your comments about the school libraries to the circulation manager at Boys Life. (Highlights for Children magazine used a similar strategy, I believe, by sending the publication to pediatrician's offices and it worked, at least at one time.) I laughed out loud at the memory about Culver Military Academy. I have a similar memory, and I'm a girl (and was never a tomboy or an athlete or an aspiring soldier!) I'm not even sure where I saw the ads, but they MUST have been REALLY cool!