Lot of good comments Summary is the BSA (SA??) has not fully defined what it is and what they do.  When I joined way back when it was a game with a purpose, we had adventures, learned things, sampled many different hobbies and interests, and most importantly learned to work in groups and take care of ourselves.  As we matured we went from follower to leader. Over the years the BSA strayed from that to want to become the swiss army knife of youth groups.  We do everything.  Also more focus on advancement and formal learning and less emphasis on experiential learning.  1/2 the required Eagle MBs are basically classwork.  Even the action merit badges focus way more on instruction and less on doing.  Many leaders (parents) do not see the big picture.  Anecdotal but the pages of discussion on getting 20 nights camping for camping MB is case in point.  Folks spend way more time figuring our how to game the system than, well, I don't know, going camping. BSA (SA??) needs to get a clear message out of what they are DOING, action stuff.  Move away from family stuff for cubs, that is killing that group and makes Scouts harder to recruit due to that is the expectation.  Middle schoolers DO NOT want a family organization, they want adventures with their peers. We are not STEM (many groups do that better), Kids do not want more schools, and are actually not a formal leadership academy.  You know what youth soccer is successful, they focus on soccer. BSA needs to focus on a core group of things we can do well, and sell that. Quick note on social media, the BSA (SA??) National and Council feeds are horrendous.  They are really more message boards and advertisements.  Post stories of what Scouts are DOING!!  Focus on adventure to entice and dare I say tempt youth to go join.

Another decision not mentioned in National Report, FleishmanHillard ($$$) which has previously worked with the BSA, was chosen as PR Agency of Record (AOR) in November 2023 with a focus on the rebrand. BSA Chief Marketing Officer (CMO) Michael Ramsey said his team is amplifying the organization’s message to reach youth and families across the country via national press releases and a social strategy that “leans hard into” Instagram and LinkedIn.  “We have a lot of our leaders on LinkedIn,” said Ramsey. “But video is the backbone of a lot of the things we are doing. We are also looking at media outlets that target youth and families.” ... The team particularly wants to reach moms and make them aware of all the fun and adventure involved in scouting, such as camping, hiking, boating and earning badges, said Ramsey. Next February 8, a marketing campaign called Spring into Scouting will let older youth — children ages 11 to 18 — know about the opportunity to join scouting programs, Ramsey said More at Source: https://www.prweek.com/article/1872349/inside-boy-scouts-america-rebrand My advice, if you are a going to talk to CEO, CFO MOM, be prepared to reveal the True Cost of Scouting and parental time commitment. My $0.02,

To clarify, all of these decisions and actions are the BSA's to own.  It was their decisions that led to the situation we are in; I think you need to go back further to see how these decisions all relate and many of the decisions were linked to BSA's concern of losing LDS members followed by reactions to losing LDS members.  I went back and updated the name of the church as one of the best scouters on this forum, @The Latin Scot has mentioned the correct name to use in the past.

I suspect Eagle1993 is correct about splitting the baby. To me it further erodes my confidence in the BSA now that they announced coed Troops. For the last 5-6 years the BSA continued to tout the benefits of single-sex environments, but oddly only for the Scouts BSA program. Now we need a 10-month pilot to find out that coed is just as good if not better. So their arguments over the last 5-6 years are suddenly incorrect? Or, they never had any evidence of it to begin with but made the arguments so as not to alienate certain groups? Tired of the nonsense. Talking to regular people at that food truck might really be a good idea. What do people think the BSA is vs. what does BSA tell itself it is? BSA gets so wrapped up on "leadership development, "instilling the Oath and Law," etc. I'm not so sure most regular people who aren't in the BSA orbit see it that way. 

I expect each time they did risk/benefit tradeoff discussions.  They may have been better talking with 3 guys at a food truck.  These decisions really started with Dale (perhaps you could argue it goes back to their partnership with The Church of Jesus Christ of Latter-day Saints).  I'm sure each time they weighed the risks of change and did their best.. but clearly the end result has been failure. 1999- Keeping Gay scouts out... To prevent angering the The Church of Jesus Christ of Latter-day Saints, BSA fought to keep gay scouts out. In 1999/2000 there was limited blow back.  However, that grew over time and as the USA opinions on gays changed, BSA was clearly behind the times (similar to their delayed response to desegregation in the 1960s). 2013/2015 - Gay scouts/leaders admitted.... They stopped listening to The Church of Jesus Christ of Latter-day Saints  and realized the nation passed them by.  They probably made the decision 5 years too late, but it is what it is.  The damage was done for corporate donors, United Way and progressive areas.  However, I expect this started the clock for the LDS to leave. 2018/2019 - Girls admitted... They knew the LDS were leaving and felt they needed a new group of youth to recruit.  They wanted to minimize the impact to existing scouts so they attempted to minimize changes (single gender, BSA name stays the same, etc.).  They attempted to split the baby.... 2020 - The Church of Jesus Christ of Latter-day Saints leave BSA 2020-2024 Covid/Bankruptcy caused further damage 2025 - Scouting America.... They decided to go all in on relaunching BSA.  I expect they believe the BSA brand has been tarnished and they need a relaunch.  BSA membership and financials are atrocious so I expect they are more willing to be aggressive. What else is changing going forward?  I don't think a name change alone will do anything.  Perhaps it's time for them to talk to a few guys at the food truck.