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    • While almost all recruiting is at the local unit level (and the unit has to be able to close the deal), we have to soften up the target audience so they will have a favorable view of Scouts, will see Scout skills and abilities as relevant and practical, and will be able to imagine their child changing the world because of what he or she learned as a Scout.  That is where marketing program and strategy come in, it seems to me.
    • Yes. But a marketing program and strategy is necessary to deliver the message. In the early days, books and comics abounded. Written by scouters, but allowed by BSA. Scouting was part of kids entertainment. In these times, kids use youtube, and other social media. To attract them, there needs to be content. Not "how to tie a bowline" content, but the fun and adventures which have the outdoor skills embedded. Also, not to focus entirely on the "super high adventure", but on more everyday scouting activities. A regular campout, not philmont. At least the proportions should be an accurate reflection.
    • That’s right.  We need two things: - An attitude of absolute confidence, enthusiasm, and conviction universally shared among our members and families. But that’s not going to be based on our organization, which is pretty shaky right now.  Instead, our swagger will be based on the abilities and achievements of the young people who come out of our programs and the unit Scouters who produce them. - A clear, simple, understandable, focused message:  Scouts change the world.
    • My experience too.  Seems too late for Council to check MBC names after the merit badges have been awarded  (and cannot be taken away) and the scout's Eagle application is in front of them.
    • Yep...not a new thing.  Going after youth soccer teams and registering them as Cub Scouts was a thing back in the dark ages...mid-80s as I recall.  No Scout uniforms or real program...just soccer.  Kinda like the old Learning for Life program that went after kids in school and registering them as Scouts, but not really "Scouts" because then they could register everyone, not just straight young men, without offending the major religious groups.
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