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Bowl-A-Thon for Pack Fundraiser

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I'm looking for more dynamic / fun ways to raise money instead of droning on about "please give us money" or "please buy popcorn" (not that there isn't a time and place for those things as well).  There's a local bowling alley that stages fundraising events for various orgs, and I was interested in leveraging them to have a Pack Bowl-A-Thon to generate some extra funds for the Pack.  Has anyone organized and run one?  Any tips you could provide?  Thanks in advance! 

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