The Changing Views of Gen X Kids

[mmhardy 10]

A study was prepared for the BSA by the Roper Group looking at kids ages 8-17 and contrasted the kids with parents born between 1946-1964(Boomers) with those parents born from 1964-1980 (Gen X)The subtile differences are compelling and I would say I'm encouraged by the younger set of GenX parents. (Being born in Dec of '63 I would say I have a foot in both camps.)

 

For example:

 

88% of parents today say that children are a part of the Good Life

In 1975, the number was 77%

Boomers- The Have It Generation - Gen. X- The Do It Generation

Gen X Kids Do More Activities With Family

Gen X Kids Under Tighter Supervision and Control

Boomer Kids Claim Less Free Time

Boomer Kids Look to Escape

Gen X Kids Have More Optimistic Outlook

Gen X Kids More Apt to Seek Success and Independence

Gen X Kids More Likely to Exhibit Altruistic Attitudes and Behaviors

Gen X Kids Place Greater Priority on Family - 63% of Gen X Kids say they are not likely to get divorced when they grow up. 11 points more then the Boomer group.

 

The study can be found on http://www.marketing.scouting.org/ You will need to have a login ID.