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There are 3 elements to recruiting in any organization: attraction, conversion, and retention. Attraction is the realm of marketing: get the word out and pull people in. Retention is about delivering on your promise and giving value to the members. But conversion....that's where things get interesting because it's all about the vibe in the unit and showing people your energy and passion so they want to be part of the fun. Make newcomers feel welcome and show them the value that can be theirs to share, and you'll have 'em hooked! That's why I was so impressed by Bryan on Scouting's story of a Michigan pack that created "welcome bags". Great way to involve the cubs in their pack's recruitment campaign! Story: https://blog.scoutingmagazine.org/2019/10/23/the-ingenious-way-this-cub-scout-pack-welcomes-new-members/