it depends on your audience but most likely it will be people that do not have a real good working knowledge of the technical aspects of it so i would go with the idea of it is people who want to just start learning how to be a webmaster then learn the technical items imho
even if you have a good technical knowledge of it you still should know the basics for novice webmasters and refresh it from time to time Please respond in the original post. (This message has been edited by a staff member.)