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I need some ideas, please.

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I run a web site called Backcountry Secrets (http://www.backcountrysecrets.com). The idea of the site is to get people to share points of places to hike, bike, canoe, swim, etc.


The problem I am running into is that everyone who visits the site only consumes, no one shares.


I have considered doing competitions for prizes. For example person with the most submitted points over a specified time wins something.


I've also considered doing something like, "Next 20 people to submit 50 points gets a $25 Applebee's gift card."


Do you have any suggestions for me as to a campaign that may also help? Also, if I do the competition for prizes, what types of prizes (under $100) would you be interested in?

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