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RememberSchiff posted a topic in Issues & PoliticsThis caught my eye. HONG KONG, Asian Licensing Conference explores new opportunities The concurrent Asian Licensing Conference is being held today and tomorrow (8-9 January, 2018), gathering about 30 global licensing experts to explore industry opportunities and challenges.This morning's two plenary sessions focused on location-based entertainment licensing and brand licensing. In the first session, Charles Riotto of LIMA, Viacom International Media Networks (represented brand: Nickelodeon) and Dream Castle (represented brand: Ali the Fox), shared how location-based entertainment can create unique consumer experiences through licensing. In the second session, representatives from Electrolux, Brandgenuity (represented brands: BMW, Banana Boat) and Boy Scouts of America discussed how corporate brand licensing has become a core business development strategy to raise brand popularity and expand their customer base. http://news.sys-con.com/node/4216773 Why? Who? How much did the trip cost?