Update on new Diversity, Equity, and Inclusion MB in Advancement Resources Posted November 15, 2020 15 hours ago, Eagle94-A1 said: While it is not dumb to encourage strategies to increase membership, setting quotas is because it WILL (emphasis) lead some professionals to cut corners, have creative membership numbers, ghost units, ad nauseum. You will have some unscrupulous pros who will do whatever it takes to meet these quotas. I hate to be pessimistic, but have seen it as a volunteer and as a professional. It does happen. Any organization that wants to accomplish a goal uses metrics to force focus and measure progress. In the case here, non-white ethnic groups are underrepresented in the BSA. Similarly, the BSA put a lot of energy into developing programs for girls and so it is natural to want to bring more girls into the program. It is correct and appropriate for the BSA to challenge councils to develop concrete plans to achieve these results. A councils plan to increase membership in these groups needs to be based on actionable strategies. They should not simply look at a DE or a district and say "recruit more girls." Instead, middle management (i.e. field directors and council VPs of membership) need to be tracking specific actionable steps designed to accomplish the goals. For example, if a goal is to start three new units for girls in a district, then a district needs to have a plan for how they will achieve such a goal. What are the 15 prospective COs that the DE will approach? Who are the 10 most likely existing leaders who would serve as either CC or SM in a new troop? What 5 packs that do not have troops is the district going to target to encourage development of a new troop? The historic practices that led to shoody membership numbers in the past are the result of poor middle and senior management. It is not in a councils best interest to have fake scouts and units. So, if that is happening, the council VP of membership and the council board needs to be on top of that and highlight it. In a more general sense, there have been salesmen fudging numbers since there have salesmen. That doesn't mean you don't have sales quotas - no, it means that you have management enforce proper oversight to ensure that salesmen are doing their jobs correctly. Unethical salesmen get fired and ethical salesmen promoted.