Another Scout Theme to be featured in National Ad Campaign
Ed Henderson (biged@SCOUTER.COM)
Tue, 27 Jul 1999 23:56:17 -0500
I just came across this new item from PRNewswire. Read the 2nd Paragraph
carefully and see the reference to Martin Mull as a Scout. I clipped the
press release after that paragraph, no need to spam everyone on Scouts-L
about the Homepoint.com web site.
HomePoint.com Launches Multi-Million Dollar Advertising Campaign;
Actor/Comedian Martin Mull Tapped For Print And Radio Ads
GREENVILLE, S.C., July 21 /PRNewswire/ -- HomePoint.com, the category
killer in on-line home furnishings, introduces its $7 million print and
radio ad campaign featuring Martin Mull, the star of Roseanne and Sabrina,
The Teenage Witch. The ads, created by Greenville, SC-based Erwin-Penland,
HomePoint.com's advertising agency of record, use the tagline, "You get the
point." The radio spots break the week of July 19 on network radio
affiliates and print ads begin July 23 in national media outlets such as
USA Today, People and Newsweek.
In the print ads, Mull appears dressed as several characters such as a Boy
Scout, a responsible delivery guy and an expert interior decorator. The
radio spots use folk music and have Mull making comments such as, "You
know, your home is your castle, and we all know how darn tough it is to
decorate a castle, especially the dungeon..."
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YIS,
Ed Henderson
