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Re: $50,000 from Levi S.

Rick Busdiecker (rfb@CMU.EDU)
Thu, 3 Feb 1994 10:59:11 EST


Date: 03 Feb 94 08:31:48 EST
From: Steve Souza <76703.633@compuserve.com>

Rick, I'll see if I can dig up their year end profit figures for 1993 and
see what it tells us.

Thanks, I'd be interested in seeing them.

I'm sure that BofA didn't just have a political change of heart, and that
the $$ impact was the reason for the change of heart. (Although there were
stories that the original decision to pull funds was made by a lower level
VP and the Pres. of BofA over-rode the decision ??).

All this to say, I suspect a similiar $$ impact was had on Levi's.

I completely agree that the change almost certainly had nothing to do
with a political change of heart, and even that there's a lot of
reason to believe there could have been some financial impact.

That said, I think that there's also plenty of room for reasonable
doubt about whether any financial suffering was real or just feared --
as some people were turned away by BofA's policy, others I'm sure were
attracted by it -- and certainly about whether Levi's experience was
the same as BofA.

Rick

Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City

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