Council level TV ads
Steve Souza (76703.633@COMPUSERVE.COM)
Sat, 27 Nov 1993 02:44:26 EST
quoted From: JOAN UPHAM UPHAMJE%SNYPOTVA.BITNET@RICEVM1.RICE.EDU
> Well...if this is true, [that National allows Councils to air their own TV
> ads without prior National approval] Mike, I am "very" surprised.
> I am speaking of "ads" for recruitment...not the 30 minute programs... I
> am thinking about those slick little 30-60 sec. spots which usually come
> from the brains of a Madison Ave. ad company
> I still think that any such "ad" effort would be (at the least) in the
> control of the local council and would have to be seen and approved by
> them before airing.
Joan, you are partly right... ALL PR that originates within a given Council
will need to be cleared at the Council level (but not at the National level)
prior to being disseminated to the public. (at least that's OUR Council's
policy)... I'm saying this as our Council's PR Chair for the Exploring
Division.
Some Councils may not require things go through them... ours does. Why
bother having my job if I don't have to do things like clear PR and come up
with PR of my own to get aired (or printed in the papers, etc.).
We had a good example of someone sending info to the local paper without
prior approval and things going wrong. A local Exploring Post
(Skateboarding, with > 300 members) sent a story to the local paper with all
kinds of stuff in it about their Post, but the one thing the paper picked up
on was the mention that the only reason they were even a BSA Post at all was
for the insurance... (can you spell OOPS!)
Anyway, our Exploring DE got this panic call from the SE who said "Why did
you authorize this?", and I got a call fro mthe Exploring DE asking me if I
had sent it in... lots of chains rattled until we got it all figured out.
Needless to say, the Post will not be sending in any more unapproved press
releases.
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