Re: Another problem for Exploring in the BSA
Mark McCormack (markmc@ecn.net.au)
Tue Jan 27 07:03:32 1998
Hi Craig
Can you please explain about what you are doing. You mentioned you want to
enroll 10% of the market. 10% of what? Or is it that you wish to increase
the level of participation to 10% of the youth population who are illegible
to be members of the BSA? This just needs further clarification.
You also spoke in generalisations that if you would be kind enough to
explain. Have you got different strategies for different age groups or are
you dealing with Explorer Age group only.
It will be interesting to hear what you are doing and maybe we can
incorporate some of those ideas here in Oz
Mark
>I am not certain that I agree with all of the premises state in these two
>posts, although neither do I completely disagree. Yes, I (a DE/
>professional scouter) have "quotas" to fill -- currently, the Southern
>Region has set a goal of 10% market share of Explorer-age youth by 2000. I
>finished 1997 at just over 6%, so I've got quite a ways to go.
>
>I see this goal as a recognition of (a) the size of this market segment,
>and (b) the need of the population. Pardon if I speak in marketing terms;
>my previous profession was marketing.
>
>
>
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