Fwd: Ad for International Scouting...

The following is being forwarded to both Scouts-L and Arrow-L for
the benefit of those Scouters that are serving on communications
committees at the local Council or District level as well as part
of the new emphasis of the Order of the Arrow toward supporting new
and existing units:

Please note the address to send inquiries to and the person
originating the posting (not my address please):

-------------------included posting follows-----------------
>I received this circular (which is being sent to all WOSM
> members). I hope you'll find it interesting.
>
>
>Yours in Scouting
>
>Gino Lucrezi
>Global Coordinator
>
>Global Scoutnet - More than just a pretty page!
>
>
>________________
>
>1. Scouting on Television Worldwide
>
>In September, CNN International will begin broadcasting four
>30-second spots about Scouting. We expect these to be shown at
>various times over the next 12 months as "public service
>advertising" at no cost. They will be broadcast in English and
>Spanish, in most parts of the world.
>
>This is a new experience for World Scouting, and for most member
>countries as well.
>
>2. Be Prepared
>
>I want to alert you to this so that members of your association
>can Be Prepared to respond if contacted. Each spot ends with the
>words: 25 million Scouts are building a better world. Contact your
>local Scouts.
>www.scout.org
>
>I say "Be Prepared" based on our experience. The spots were
>launched in August in Germany, in German, on three television
>networks which agreed to offer broadcast time. Response has been
>excellent: German Scouts in all associations have been
>enthusiastic; several journalists have produced stories about
>Scouting as a result of seeing the spots; and the Internet
>traffic on World Scouting and German Scouting pages has increased.
>(Indeed, the German language spots were quickly placed on the
>Internet by enthusiastic Scouts.)
>
>3. Contact your local Scouts?
>
>In a worldwide 30-second spot it isn't possible to give people
>information about how to do this. Contacts in your country could
>come in a variety of ways depending on how people can find your
>association, or local Scout groups.
>
>I suggest that you alert as many members as possible about this
>publicity.
>
>4. What is www.scout.org?
>
>This is the Internet site of the World Organization of the Scout
>Movement. Launched in 199XX, the site is being significantly
>upgraded to support this television advertising:
>* information about the World Scout Foundation is being added
>* the four television spots will be available in various formats
> for viewing, and for downloading
>* the World Scout Shop (SCORE) will soon offer on-line shopping
>
>Among other things, people who visit www.scout.org are able to:
>* see the list of all National Scout Organizations
>* connect to the Internet pages of national Scout Organizations
>which have them, and send an email message to those organizations
>which offer this possibility. on their pages
>* send a message to the World Scout Organization, and to the World
>Scout Foundation
>
>If we receive a message concerning your country, it will be
>acknowledged and forwarded as quickly as possible to the national
>organization by email or fax.
>
>5. What are these spots about?
>The four spots each have a theme:
>* Environment: making a difference Destruction...Protection.
>Scouts create a garden amidst the skyscrapers and clogged city
>streets.
>
>* Reaching out to marginalized youth
>Alone...Together. Scouting provides a setting where young people
>can make friends, have a good time, learn things - and stay out of
>trouble.
>
>* Scouting: Fun...with a purpose
>Working together to build a bridge with poles and lashings can be
>fun, educational, and it can provide a real service to the
>community.
>
>* Peace
>Conflict...Peace. Learning to live together in the out-of-doors
>teaches skills and provides a better understanding of the natural,
>more peaceful, world.
>
>6. Who made the spots?
>
>The production of these spots has been made possible thanks to the
>initiative of Klaus J. Jacobs, Chairman of the World Scout
>Foundation, and with the financial support of Siemens AG, Munich
>Germany.
>
>They were produced by the award-winning film director Andreas
>Bruetsch of Topic Film AG, Zurich, Switzerland, working in close
>cooperation with the World Scout Foundation and the World Scout
>Bureau.
>
>7. Who is in the spots?
>
>Each spot shows a "rainbow" Scout group with boys and girls, about
>12-18 years of age, and an ethnic mixture. The uniforms being worn
>do not show any particular Scout organization or country. The
>World Scout badge is used throughout.

[MY note: the "World Scout Badge" is the World Crest that BSA
Scouts and Scouters wear ]

>The spots were filmed in Germany, South Africa, and Switzerland,
>with the assistance of the Scout organizations in those countries.
>We very much appreciate their help and support for this project.
>
>8. When will they be shown on CNN?
>
>CNN is not able to announce the times when the spots will be
>aired, nor to indicate which of their several networks will be
>using them at a particular time.
>
>9. What are they for?
>
>a. To increase the visibility of Scouting on television and the
>Internet.
>b. To generate contact with people who might want to become
>leaders, members, financial supporters, etc.
>c. To create an awareness that Scouting is worldwide.
>d. To show some of the values and purposes of Scouting.
>e. To present a contemporary image of Scouting.
>f. Through CNN, to build awareness of Scouting among opinion
>leaders worldwide.
>g. To provide a tool that can be easily used by national Scout
>organizations on television, and in other ways.
>h. To support fund raising.
>
>10. How should these be used?
>On Television:
>National associations should consider asking television
>broadcasters to run these spots free of charge, during a time
>period that is important
>for Scouting, such as a fund raising campaign, Scout week,
>national camp, etc.
>
>We can make a broadcast quality copy available at cost.
>
>It is possible to produce versions in other languages, with, for
>example the name and address of your association. The procedure
>and cost will need to be discussed on a case by case basis.
>
>Other possible uses: (share your ideas with us!)
>* publicity in movie theatres
>* cable TV networks
>* continuously running video at public events; shopping centres,
> etc.
>* special briefings for press, government officials, etc.
>* Scout meetings of all types
>
>11. How can I get copies?
>
>One free copy is available to each National Scout Association.
>Each casette contains the four 30-second spots, in English,
>German, and Spanish.
>
>Copies will be sold through Scout Resources International (SCORE)
>to individuals and associations. Price to be announced.
>
>Questions about this project should be addressed to Mark Clayton,
>Director of Public Relations and Communication, at the World Scout
>Bureau. <mclayton@world.scout.org>

Hope this helps to support your Council's program and that of your
units. This is very important for Council International
Representatives to know. The BSA received their tape on 9
September along with the letter; at the present time, according to
Mark Clayton, they don't have the extra tapes made; but send him
your name and email address and he will let you know the cost of
the tape and the date it will be available for your purchase.


Settummanque!
(c) 1998 Mike Walton ("no such thing as strong coffee,...") (502) 827-9201
(settummanque, the blackeagle) http://dynasty.net/users/blkeagle
241 Fairview Dr., Henderson, KY 42420-4339 blkeagle@dynasty.net
(note that these addresses will expire on 1 October 1998)
privately at kyblkeagle@aol.com or waltonm@hq.21taacom.army.mil
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