$50,000 from Levi S.
Steve Souza (76703.633@COMPUSERVE.COM)
Thu, 3 Feb 1994 08:31:36 EST
quoting From: Rick Busdiecker rfb@CMU.EDU
<< I suppose they are realizing the image damage they caused by dropping
their BSA contributions, and the loss in sales from the BSA folks going to
Wrangler instead of Levi Jeans for the preferred pants. >>
> Does anyone have any numbers on this? What has happened to Levi's
> business recently? My impression is that their funding decision is
> popular with more people than it is unpopular with.
Rick, I'll see if I can dig up their year end profit figures for 1993 and
see what it tells us.
If you'll remember at the time Levi's pulled their BSA funding, so did Bank
of America (following the lead?, since BofA is also headquartered in CA and
owned by TransAmerica Corp.).
After several looong months (for both sides) of dealing with the funding
loss (and MANY BSAers being outspoken to BofA about their decision, and many
(spelled lots of $$) pulling their finds out of BofA and going to other
banks (who gladly accepted their $$ and voiced approval of BSA's stands),
Bank of America recanted and resumed their contributions to BSA.
I'm sure that BofA didn't just have a political change of heart, and that
the $$ impact was the reason for the change of heart. (Although there were
stories that the original decision to pull funds was made by a lower level
VP and the Pres. of BofA over-rode the decision ??).
All this to say, I suspect a similiar $$ impact was had on Levi's.
-s2-
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